LSW London was founded by Lili Sinclair-Williams in 2018. Using her expertise as a therapist, she wanted to create wellbeing tools that were easy to use and accessible for everyone. Their mission is to create beautiful, effective products to help their customers live their most authentic, fulfilling lives. As Aristotle said “We are what we repeatedly do”. If we all repeatedly do things that make us happy, what could that lead to? All of their products are designed with this in mind. To help others live with intention, creating healthy habits each day which positively impact mental health, wellbeing and self care.