How Long Have You Been Trading?
Holisticshop.co.uk was founded in 2000 by Brett Almond. He was manager of a complimentary medicine practice in Norwich and went part time in March 2000 to start work on the dream of Holisticshop.co.uk. By August he began to realise that it was pulling him apart energetically to be doing the two jobs simultaneously. So he took the bold step of leaving full time employment before Holisticshop.co.uk was actually launched. This was in August 2000. On September 2nd 2000 Holisticshop.co.uk went live on the internet and was open for business.
This was right in the middle of the dot com "boom and bust" when many internet businesses were going bankrupt. What would happen is an internet company would attract investors who would pay hundreds of thousands or sometimes millions of pounds for a share in that internet company. The company would then be cash rich and would get grand premises, spend lots on advertising, get lots of staff based on a projection of future turnover. This projection was based on the internet and their website taking off very quickly as a shopping medium. When the shopping revolution proved to be more of a gradual growth, the internet companies projections were way off the mark and this quite often lead to spectacular failures like the now infamous boo.com, where the company had spent way too quick and simply didn't have the sales to keep it in operation.
Holisticshop.co.uk didn't go down the investment route. It was started as a one man band. Growth was gradual and hard won. Now sometime later Holisticshop.co.uk is solvent, still is 100% privately owned and has business premises and a number of staff who are all committed to the cause of keeping our customers happy and running a really useful website.