Jaguar Definition and Jaguar Products


The name jaguar comes from the native Indian word yaguara, which means, 'a beast who kills its prey with one leap.' Jaguars are the largest and most powerful animals in the cat family and are top of the Amazonian food chain, where they're placed in high regard.

The jaguar has been a prominent image in many communities and cultures, including the Amazonian Indians, Central and South American native tribes and the Mayans. The Amazonian Indians believed that the jaguar, with its very reflective and shiny eyes, symbolised a connection with the spirit world. They also thought that the jaguar was created by the sun, to be a walking and roaming representative on earth, and legend has it that jaguars used to emerge out of the forest sometimes to play with Amazonian Indian children.

Today, the jaguar remains a strong cultural and spiritual symbol and is regarded as being an animal of power and strength.

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